Entrepreneurship Workshop Business Plan

Purpose
 

To equip aspiring beauty professionals with the business and marketing skills necessary to launch and manage successful eco-conscious beauty businesses, separate from their cosmetology licensing education.

Target Audience

Program Format

Curriculum Outline

Week 1: Vision & Foundation

Week 2: Business Planning Basics

Week 3: Branding & Positioning

Week 4: Marketing Strategy

Week 5: Website & E-Commerce

Week 6: Financial Literacy & Pricing

Week 7: Funding & Pitch Prep

Week 8: Pitch & Graduation

Marketing Plan

Brand Positioning

“Not just a beauty school — a launchpad for eco-conscious entrepreneurs.”

Market this as a bonus path for ambitious students and underserved women ready to reclaim their power through business ownership.

Marketing Channels

Instagram & Facebook Ads

Showcase student success stories and pitch events.

Local Outreach

Partner with workforce centers, women’s shelters, and high schools.

Email Funnel

Send interest forms and workshop invitations to alumni and leads.

Community Events

Host “Beauty Boss Info Night” in Pahrump and Las Vegas.

Lead Magnets

Strategic Partnerships

Certificates Issued

Tu Organics Entrepreneurial Leadership Certificate

Eligible for resume, job applications, and beauty industry funding