Entrepreneurship Workshop Business Plan
Purpose
To equip aspiring beauty professionals with the business and marketing skills necessary to launch and manage successful eco-conscious beauty businesses, separate from their cosmetology licensing education.
Target Audience
- Tu Organics students (current or alumni)
- Women in transition (via Browne Foundation)
- Local community members (non-licensed but beauty-focused entrepreneurs)
Program Format
- Duration: 8 Weeks (2 sessions/week x 2 hrs)
- Delivery: In-person & virtual hybrid
- Capstone: Business Plan & Pitch Night
Curriculum Outline
Week 1: Vision & Foundation
- Identify Your "Why" and Target Market
- Understanding Clean Beauty Industry Trends
- Legal Business Structures (LLC, Sole Proprietor, etc.)
Week 2: Business Planning Basics
- Write a One-Page Business Plan (Lean Canvas)
- Mission, Vision, and Value Proposition
- SWOT Analysis for Beauty Entrepreneurs
Week 3: Branding & Positioning
- Naming, Logo Design, and Brand Aesthetic
- Building a Brand Story
- Competitive Advantage and Differentiation
Week 4: Marketing Strategy
- Social Media 101 for Beautypreneurs
- Instagram & TikTok Growth Strategies
- Email Marketing and Client Retention Tactics
Week 5: Website & E-Commerce
- Building a Website on a Budget
- Setting up Online Booking
- Selling Beauty Products via Shopify or Square
Week 6: Financial Literacy & Pricing
- Startup Costs & Monthly Budgeting
- Service Pricing Models
- Break-Even Analysis
Week 7: Funding & Pitch Prep
- Accessing Grants, Loans, and Crowdfunding
- How to Pitch Your Beauty Business
- Guest Speaker: Local business lender or SBA rep
Week 8: Pitch & Graduation
- Final Business Plan Presentation
- Feedback from judges (mentors, salon owners)
- Certificate of Completion: *Tu Organics Beauty Boss Entrepreneur™
Marketing Plan
Brand Positioning
“Not just a beauty school — a launchpad for eco-conscious entrepreneurs.”
Market this as a bonus path for ambitious students and underserved women ready to reclaim their power through business ownership.
Marketing Channels
- Instagram & Facebook Ads: Showcase student success stories and pitch events.
- Local Outreach: Partner with workforce centers, women’s shelters, and high schools.
- Email Funnel: Send interest forms and workshop invitations to alumni and leads.
- Community Events: Host “Beauty Boss Info Night” in Pahrump and Las Vegas.
Lead Magnets
- Free Download: “5 Steps to Start a Beauty Biz in Nevada”
- Webinar: “From Chair to CEO – How to Own Your Salon”
Strategic Partnerships
- SCORE / SBDC of Nevada
- Women’s Business Centers
- Product brands for sponsorship (Oway, Innersense)
Certificates Issued
- Tu Organics Entrepreneurial Leadership Certificate
- Eligible for resume, job applications, and beauty industry funding